DontMemorise is an educational content platform aimed to ensure quality education is accessible by all students regardless of their geographical location or their economic circumstances.
Briefing
Recognizing the need for a distinctive brand identity, the company sought my expertise to craft a compelling brand that resonates with their mission.
By building a strong and recognizable brand, their aim was to reach a milestone of 50,000 users within the upcoming year.
Solution
I created a memorable and playful brand based on the concept of "Understanding."
The design features three dots connected in a loop, representing lifelong learning. It also cleverly forms a play symbol to highlight the video-based platform.
Results
This new brand image led to remarkable results - Don't Memorise gained an impressive subscriber base of 2.6 million and accumulated over 250 million views on YouTube within a few years.
Eventually, the company was acquired by Edtech Startup Infinity Learn in 2022.
Main tasks
Branding: Creation of the new brand, including logo, illustrations and brand guidelines as well as defining the core values of the brand.
Website Design. Creating a new website for the brand.
