Don't Memorise
DontMemorise.com is an educational content platform aimed to ensure quality education is accessible by all students regardless of their geographical location or their economic circumstances. Recognizing the need for a distinctive brand identity, the company sought my expertise to craft a compelling brand that resonates with their mission. By building a strong and recognizable brand, their aim was to reach a milestone of 50,000 users within the upcoming year. I created a memorable and playful brand based on the concept of "Understanding." The design features three dots connected in a loop, representing lifelong learning. It also cleverly forms a play symbol to highlight the video-based platform. This new brand image led to remarkable results - Don't Memorise gained an impressive subscriber base of 2.6 million and accumulated over 250 million views on YouTube within a few years. Eventually, the company was acquired by Edtech Startup Infinity Learn in 2022. Role: Concept, Branding, User Interface Design